Shirt design for Endurance Boats, July 2005.1

Description

Examples of both magazine and shirt advertisements for the marine industry.

Overview

Marketing material is often desired when promoting a new product. We provided this service for our clients during the design process. Examples include:

1. This shirt design was made to promote Endurance Boat’s new aluminum vessel, the Cavalla. Designed as a potential Coast Guard boat, the Cavalla’s all-aluminum construction is sharp and aggressive. To emphasize its unique look, we pursued an equally impassioned shirt design, featuring red slashes, motion blurs, and running wake.

2. This magazine advertisement, created for F&S Boatworks, depicts their newest 61’ sport-fish yacht. Designed by Applied Concepts, the yacht was made famous by its svelte profile. To build on this image, and the tag line of the company, we decided to portray the boat in an ethereal light.

II. Printed in Marlin magazine, March 2006.2